TechCrunch broke the news yesterday (live at LeWeb3) that Robert Scoble is leaving PodTech in January. Here's Scoble's post on his next move.
This is great news as it looks like his audience and influence is only going to grow. I wish him and his family all the best!
He's considering two options right now. The most likely one is with Fast Company, where he already has a column and could quickly push that magazine into online video, featuring interviews with entrepreneurs in and out of the tech world. He's not ready to talk about his other option, yet.
But I am.
I really shouldn't reveal top secret information. I mean, Scoble's a friend of mine, but let's be honest, it's pretty obvious. Scoble said he won't announce his decision until January 15th. Now, what happens in early January that would affect his decision? Well, there does happen to be a presidential election going on.
Don't you see it? Scoble has been offered the role of New Media Spokesman for the John Edwards campaign. A position similar to press secretary, but completely focused on getting the average person involved in the campaign, through blogging, podcasting, video, Twitter, etc...
Scoble covered the Edwards' campaign launch last year, shares the senator's general political philosophy, and has praised him many times for his openness and tech-focus. If Edwards surprises in Iowa on January 3rd and then does well in New Hampshire, he will be a serious frontrunner for the nomination and Scoble jumps on board. If not, Edwards will likely drop out of the race and Scoble joins Fast Company.
Scoble even drops a hint at the end of his post - he'll be attending the World Economic Forum in late January, the place to be for the politically plugged-in.
So, watch the election returns next month and you'll have a good idea of whether Scoble is heading to Fast Company, or about to jump into presidential politics.
Note: this is pure speculation. I'm not a just-the-facts, check-your-sources reporter like the people at Valleywag.


Heheh! That's a good one.
Posted by: Robert Scoble | December 13, 2007 at 05:58 PM
My guess is he's going to Apple.
The next MacWorld keynote is on Jan. 15th.
I think Apple's going to step out from behind its PR curtain of secrecy and hire Robert to jump start it.
Posted by: Trace Pupke | December 13, 2007 at 09:31 PM
Scoble - I thought you'd enjoy that. Of course, you didn't exactly deny it!
Trace - I'd love to see Scoble at Apple, but I can't imagine a greater conflict of style and approach. That would have to be part of a revolution at Apple, and why would they change what is working so incredibly well for them?
Posted by: Brian Bailey | December 14, 2007 at 12:27 PM
When I was reading the post and you mentioned the date I immediately thought of what Trace already mentioned: he's going to work for Apple! :D haha
That'd be great, but to be honest, I don't see Scoble "tied-in" to a particular company like Apple or Microsoft anymore! He has expanded beyond the limits of a single brand IMO!
Nice post! :) hehe
Posted by: Levi Figueira | December 15, 2007 at 05:44 PM